The Extra Versus Ordinary: Observations and ideas for those who want an extraordinary business

Having a good business is no longer good enough. People expect more and have the freedom to be picky in a market flooded with competition and options. Those who don’t stand out or rise above others will drown. Where do you stand? Are you just a little better than average? Are you simply trying to duplicate others? Are you struggling to remain slightly ahead of your competitors? Or, would you prefer to be amazing, shine brighter than everyone else, and have a remarkable product or service? In 2009, Kevin McMillan began a two-year study of small businesses while consulting and teaching entrepreneurs in South Georgia and North Florida. THE EXTRA VERSUS ORDINARY is a collection his ideas, observations, and commentary during that time. It will encourage you to maximize your potential, empower you to avoid average, and equip you to create something remarkable.