Contrarian Marketing

All profits from this book go to the Folds of Honor Foundation, a non-profit organization offering post-secondary educational scholarships to spouses and children of service members disabled or killed as a result of their military service. To learn more, visit the website at: www.contrarianmarketingseminars.com Getting the best, not the most customers is at the heart of Contrarian Marketing, a nuts-and-bolts approach for sales managers and business owners on how to identify and win those customers that yield the greatest profits. In today's uncertain economy, with no long-term stablility in sight, this book helps guide the way to proven, yet off the beaten path marketing practices. Authored by Nick T. Mavrick, a brand development specialist, Contrarian Marketing provides easy-to-use guidelines to facilitate extraordinary marketing and sales ROI.