Pricing Strategies in the Internet Age (Turkish Edition)

Companies can increase both their revenue and customer satisfaction by taking advantage of the opportunities Internet offers. This book deals with emerging challenges in the Internet age, such as, dynamic pricing, forward and reverse auctions, price discrimination, product differentiation, Internet aggregators, e-procurement, collaborative commerce and end-to-end integrations in the supply chain.

Both the paperback edition and the kindle edition are in Turkish with an introduction in English.