The DIY Approach to Internet Marketing & Search Engine Optimisation: A Beginners Guide to Increasing the Number of Visitors to a Website

With so many websites available online, there are often many thousands covering the same subject or business area. So how do you make sure your website is the one that the eager searcher finds? Most businesses and many individuals, charities, clubs and organisations have a website. Some businesses in particular may have paid a lot of money for a great looking design, with lots of functionality, hoping to attract lots of visitors and potentially clients to their site. If you are reading this you will probably already be aware that just having a website does not automatically bring visitors pouring in, no matter how fancy, good looking or functional the design. This book is predominantly concerned with increasing visitor numbers from organic search results and outlines a step by step approach to Internet Marketing and Search Engine Optimisation (SEO), using free or cheap resources and techniques. In addition, it discusses ways to gain repeat business from existing clients. Whether you want to learn Internet Marketing and SEO yourself or just need to be able to understand the process and terminology so that you can efficiently and capably outsource the process, then this book will guide you.