CME & CSE Certification Exams ExamFOCUS Study Notes & Review Questions 2012: Building your SMEI exam readiness

Sales and Marketing Executives International SMEI offers both the Certified Marketing Executive CME certification program and the Certified Sales Executive CSE certification program for marketing and sales managers, business owners and marketing educators. The CME exam covers: > Marketing Concepts Strategic Marketing Management Global Marketing > Analyzing Market Opportunities Market Segmentation and Positioning > Product Development and Management Designing Pricing Strategies Managing Marketing Channels Managing Integrated Marketing Communications Managing Direct and On-Line Marketing Evaluating Marketing Strategy > Legal Technology Communication > The CSE exam covers: > Planning, Forecasting and Budgeting Organizing the Sales Force Communication Team Building Motivation and Incentive Management Legal > Recruiting Sales Training Performance Appraisal > Foundations of Marketing Strategy Pricing and Trade Practices Integrated Marketing Communications Emerging Channels Sales Technology > A typical sales manager often has multiple functions to perform, which fall in the sphere of both sales and marketing management. These roles include planner, recruiter, leader, controller, forecaster, analyst, budget manager, and communicator. There are also the responsibilities of hiring, training, coaching, motivating, setting targets, tracking the results, providing sales support, organizing promotion effort, conducting meetings, and allocating scarce resources. The job is VERY demanding. The kinds of topics to encounter in the exams shall closely resemble the responsibilities of a real world Sales & Marketing Manager. We give you knowledge information relevant to the exam specifications. To be able to succeed in the real exams, you’ll need to apply your earned knowledge to the question scenarios. Many of the exam questions are written to be less straight forward. They tend to be framed within the context of short scenarios. The exams are difficult. Coverage is highly comprehensive – a wide range of topics are presented in the official topic lists. This ExamFOCUS book focuses on the more difficult topics that will likely make a difference in exam results. The book is NOT intended to guide you through every single official topic. You should therefore use this book together with the official prep books for the best possible preparation outcome.