Transforming Dinosaurs into Vampires: The never ending business story

The book makes a big promise … changing large “Dinosaur” companies into agile, disruptive VAMPIRES that will conquer through disruptive innovations the world. How can you create not just a great product but a product or service that conquers the world - a vampire product that puts you in the center ? As the world has to be ruled by academic "innovation warriors" this book is different, created from field experiences and easy to read. Rather than a “do this, don’t do this” description, this book has to walk on its own and explains in detail - why BIG companies and STARTUPS fail to create success stories. Starting with all the wrong ideas we receive from leading business gurus and that create the conditions for our own innovation failures, the book then delivers the rules and recommendations to create a disruptive innovation roadmap that can make it happen for any kind of business. This book doesn’t hide itself to make a difference.