Touchscreen Strategy: Planning and Monetizing Mobile Apps & Games

How can you plan and monetize mobile apps and games in today's fragmented environment without breaking the bank? While many books simply explore Apple iOS or Android app development, Touchscreen Strategy focuses on the cross-platform and native app development, roadmap planning, marketing, revenue generation and usage tracking aspects of a mobile app.

Sukhjot (Joti) Basi uses his insider's knowledge to outline strategies for entrepreneurs, executives and product managers to build a profitable mobile business.

By reading this book you can expect to learn about:

• Mobile Devices and Operating Systems
• Mobile SDKs (native and cross-platform including (iOS, Android, Blackberry, Windows, HTML5))
• Mobile App Stores
• Revenue Opportunities
• Planning an App Roadmap
• Building and Testing
• Submitting to App Stores
• Marketing
• Adoption and Usage Tracking