Applied Business and Management Research: Exploring the principles and practice of research in Africa

Business and Management Research introduces students, professional researchers and interested readers to the practical understanding of research methods. It retains the traditional coverage that is common in most research methods text and additionally builds on the wealth of cases and examples that are relevant to the African business and management context. The organization of the chapters in the book allows the reader to quickly appreciate the theoretical underpinnings of any research project and then moves on to the application of research principles in actual context of business and management. The reader of the text is constantly reminder of the learning objectives of each chapter and is presented with real-world cases of the application of the research methods principles learnt. This is a critical research methods text which can be used by undergraduate, masters and PhD students. The text will also be useful to professional researchers and other readers who are engaged in some research project.