Financial Statement Analysis Made VERY Easy

In Financial Statement Analysis Made VERY Easy, Third Edition, H. Deniz Sasal former S&P financial analyst and a management consultant shows you exactly how to "analyze" financial statements from a business owner perspective without a complicated financial jargon that confuses many readers. Deniz helps you understand the fundamentals of financial statements, financial analysis, and how to apply certain tools to analyze and benchmark against the competitors. The book also defines key accounting terms that are essential to know for a business owner or a manager. Financial statement analysis of the company is one of the most important tools for decision-making. Balance sheets, income statements, and cash flow statements are key indicators to the health of a business organization. Interpreting this data can be challenging and confusing for a small business owner. But because these three main indicators are so indicative of the health of the organization, a clever and insightful interpretation of them can either highlight the path to higher profits through effective financial statement analysis ? or, in the worst case scenario, predict and prevent a potential bankruptcy. This is where this book makes a crucial impact on better decision making. This book will not make you become a Certified Public Accountant but will enable you to understand your company?s financial position by getting you equipped with only what you need to know. The provides the right tools for sophisticated financial analysis and business analysis, interpretation and guidelines to small business owners, students, and managers in a clear and understandable way. Thousands of people have already benefited from the first and second editions of this book and now they understand their financials and make smarter business decisions. As a result, they no longer spend tens of thousands of dollars on consultants who charge high amount of advisory fees for a day work.