The VersaQuill Copywriting Workbook

The VersaQuill Copywriting Workbook is a systematic way to generate ideas for writing copy and to check what you've produced against accepted "best practices," as described by David Ogilvie, Victor Schwab, Bob Bly, and other prominent copywriters. The Workbook is for those of us who know how to write and love doing it - but who occasionally need help figuring out the most effective way to present a particular product or service, and are willing to work hard to find it.