This Business Called Image: An Owner's Manual

Student workbook to accompany online course at FashionStylistInstitute.com - The business of image and fashion consulting has evolved in recent years. Technology has changed the way we grow, market and promote our enterprises. In this comprehensive guide Gillian Armour, Certified Image Professional and business owner, guides you through the steps to take to start a successful image business. Beginning with naming a business, to promoting it, to socially networking it, to the brick/mortar and technology tools you will need to visually brand as an image or fashion consultant, everything for a successful start up is included here.