The Macro-Managing(TM) Advantage: A Managing Methodology for Leaders

This practical book introduces breakthrough concepts and Internet based tools to help leaders and managers become ‘Macro-Managers™’. Macro-Managers™ lead and manage their organizations from a ‘big picture’ perspective. They establish solid boundaries and a framework around their organization's four ‘big parts’: Vision, Customers, Management Team, and Measurements. Users learn by doing. Use of the tools guides the doing, so learning is easier and permanent. Use of the concepts and tools help increase growth, improve productivity, and amplify successes. The tools are designed specifically and solely for daily use by management teams. Often missing in organizations is a clearly defined and documented overarching framework to structure and guide leading and managing.The first book in a series, The Macro-Managing™ Advantage: A Managing Methodology for Leaders brings the solution…breakthrough concepts and a set of Internet-based software tools. Learn to lead and manage from a big picture perspective. All parts of the organization will work together better. The set of tools enable leaders and managers to be more intentional and methodical in their managing roles. Passionate leaders often ask themselves ‘How can I better lead my organization?’ There are many great concepts and ideas. The challenge is how to implement them. The set of software tools provide that needed structure. The methodology is easy to implement. It is done in incremental steps and does not require doing everything immediately in a dramatic new way. It begins with getting what you already do more organized. Then performance will continuously improve through adhering to the concepts and using the prescribed Internet-based tools. A must read for leaders everywhere at every level. It is a breakthrough guide that helps leaders and managers put their own ways, heart, and style—into a more defined, structured, and daily-usable structure. It encourages innovation, making adopting and adapting to change easier and better for everyone. The methodology in this book is designed to help operationalize existing and new concepts, strategies, and initiatives into the everyday activities of the organization. It combines the use of principles, methodologies, and Internet-based software tools. The tools are designed to be used daily. They are available in a Platform-as-a-Service (PaaS) model on a monthly subscription basis at www.macro-managing.com. Building an organization includes growing revenues and profits (for-profits) or expanding services within budgets (non-profits). It also includes innovating, growing people, and continuously improving how the organization’s parts work together as well as within their own defined areas. The methodology helps establish the needed consistency and cooperation to do all of these things in the most effective way. Establishing the use of Macro-Managing™ methodology in an organization takes some time, but the relatively small commitment will creates a huge return. Each step creates immediate positive results. It helps prevent such common phenomena as not being able to “see the forest for the trees,” “letting the urgent divert attention from the essentials,” and “majoring on the minors.” The methodology helps everyone stay connected and maintains focus on the right issues at all times. Canova is an accomplished international entrepreneur who has grown his own companies and also helped many others grow theirs. He built one company from a single employee to over 3,000 with operations in five countries and dozens of billion dollar multi-national corporations as clients. He has an MBA from the Wharton School, University of Pennsylvania, where he was also a teaching fellow. His speech to the Stanford Alumni Association, Customer Focused Companies: Using Integrated Marketing Practices to Increase Profitability is sold as part of their video series, Executive Briefings. Canova currently serves as CEO of Macro-Managing, LLC.