Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Book Details
Author(s)
Adam Morgan
Publisher
Brilliance Audio on MP3-CD
ISBN / ASIN
1480589896
ISBN-13
9781480589896
Marketplace
France 🇫🇷
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Description
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online, and offers supplementary downloadable information.
