Business as an Expedition

A motivating collection of stories that will awaken the entrepreneurial spirit in every one of its readers, Business as an Expedition introduces the moving story of Russian mogul Alexander Kravtsov, known internationally for the creation of Ruyan company and the globally successful brand Expedition. The memoir highlights his journey to become and remain a successful businessman during one of the most difficult times for enterprise in Russia’s recent history. Take a stroll through the private lives of Russian entrepreneur Kravstov and his friends as they battle for their piece of the market and go on to become the creators of numerous Russian and international brands that stand at the center of their respective fields today. A Russian best seller, Business as an Expedition was translated into English and teaches readers not only in Eastern Europe but around the world proven techniques for achieving outstanding success. Made up of “true tales for heroes and enchantresses,” Kravstov highlights the rollercoaster of a journey that is entrepreneurship and the joys of finding business in one’s life. Having created numerous businesses and thousands of jobs around the world, Kravstov uses his wealth of real-world experience, ingenuity, and a pragmatic approach to deliver a relevant, intimate account of his life experiences. He hopes that his personal struggles and successes will inspire anyone to follow their dreams of achieving greatness. He tells his amazing story through the eyes of the reader, making it an exciting and enlightening read for anyone in search of the opportunity to spring into action to create their own story of success.