The Nonprofit Communications Handbook: How to Engage Donors, Raise More Money and Strengthen Your Nonprofit's Brand Through Donor-Focused Communications
Description
Communicate or die! That's what fundraising consultant and communications expert Jeff McLinden cautions nonprofit CEOs, development directors and marketing managers in this practical handbook. Designed to help you not only share your message to prospects and donors, but to engage them for long-term involvement with your cause, you'll learn dozens of critical principles and best practices for effective -- and profitable -- donor communications.Â
- What are the "power channels" that help you raise more money?Â
- How do you take best advantage of what's working in this hyper-competitive fundraising environment?
- Is Direct Mail "dead" as a fundraising vehicle?
- How you can write "killer" copy for fundraising.
- How to communicate in times of crisis. Â
- How can you employ "cross-channel" marketing communications and new technologies to engage your stakeholders in meaningful "conversations" that raise more money?Â
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With the struggle for donor dollars becoming increasingly more competitive, you can't afford to limp along hoping your direct mail appeals and newsletters are going to do the job in keeping volunteers, members and donors actively engaged. "The Nonprofit Communications Handbook" will help you reach your critical fundraising objectives -- and help you keep your donors, partners and members engaged...for a LIFETIME!
