The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even if You Hate Selling

Attract Clients and Build a Successful Fitness Business Even if You Hate Selling! Are you a fitness professional that dreads selling? Does the thought of marketing make you break out in a cold sweat? As a small business owner myself I can relate. Selling sucks! Feeling like a used car salesman sucks! But so does not making money or being able to help people that need your services and products to lead a healthier lifestyle. Good news! You don’t have to use sleazy sales tactics to grow your successful fitness business. This book will show you how to focus your marketing efforts on developing relationships, connecting with current and prospective clients, building communities and partnering with others to create the fitness business that you want. The New Rules of Fitness Marketing features interviews with 26 successful fitness professionals who are using a variety of marketing tactics to attract clients and build their fitness businesses. They contributed to this information-packed book with 14 chapters, 28 topics and 89 innovative and actionable ideas. And because each deals with one marketing-related topic, you can flip around in search of new ideas and best practices in the areas that interest you most. Although the standards are here (with new twists), there’s also some you may not have thought about like podcasting, becoming a fitness brand ambassador, partnering beyond the usual health professionals and so much more! You don’t have to use an idea exactly the way someone else did, either. That’s why most chapters begin with “Key Points” summary and end with “Make It Your Own” suggestions. Reading what others are doing can spark an idea on how to tailor it for your business and clients. No matter what your business model, you will hear from someone you can relate to in this book. There's super successful gym owners like Rick Daman, Scott Bisbee and Mark Ehnis. There's fitness professionals tearing it up with online coaching such as Rog Lawson, JC Deen, Sirena Bernal and Nia Shanks. And there's the lucky few who own a successful gym and are killing it online like Travis Stoetzel and Tony Gentilcore. Find out how to join them in the ranks of a highly successful fitness business owner.