The only brand book you will ever need: to start, run and grow your business
Book Details
Author(s)Michiel Maandag
ISBN / ASIN1484930681
ISBN-139781484930687
AvailabilityUsually ships in 24 hours
Sales Rank926,730
MarketplaceUnited States 🇺🇸
Description
More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling?
In The only brand book you will ever need you read everything you need to know - fast.
This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory.
- Fast forward the success of your brand in a couple of hours
- Grasp the key concepts of branding with the help of quirky illustrations
- Find out what start-up books don’t tell you
Michiel Maandag is a brand advisor and founder at monday brand advisory, Helsinki. He has invented unique and highly effective methods to help create winning brands.
Liisa Puolakka is a director of design research and strategy at ChauhanStudio, London. She is former head of Nokia’s global brand identity.
Reviews:
“Invaluable!†- Holly Grainger, founder, scooTow Ltd
“A must-read for any start-up crew and not a bad refresher for more mature organisations either.†- Matias Myllyrinne, CEO, Remedy Entertainment (creators of Max Payne)
“Few marketing and brand strategy books offer the insights in such a simple and direct format.†- David Placek, founder, Lexicon Branding (creators of BlackBerry, Swiffer, Sonos)
“A superb job of simplifying the complex and misunderstood world of how to brand your business.†- Keith Pardy, investor & consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry
“This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.†- Blanca Juti, EVP Brand Office, Rovio Entertainment (creators of Angry Birds)
In The only brand book you will ever need you read everything you need to know - fast.
This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory.
- Fast forward the success of your brand in a couple of hours
- Grasp the key concepts of branding with the help of quirky illustrations
- Find out what start-up books don’t tell you
Michiel Maandag is a brand advisor and founder at monday brand advisory, Helsinki. He has invented unique and highly effective methods to help create winning brands.
Liisa Puolakka is a director of design research and strategy at ChauhanStudio, London. She is former head of Nokia’s global brand identity.
Reviews:
“Invaluable!†- Holly Grainger, founder, scooTow Ltd
“A must-read for any start-up crew and not a bad refresher for more mature organisations either.†- Matias Myllyrinne, CEO, Remedy Entertainment (creators of Max Payne)
“Few marketing and brand strategy books offer the insights in such a simple and direct format.†- David Placek, founder, Lexicon Branding (creators of BlackBerry, Swiffer, Sonos)
“A superb job of simplifying the complex and misunderstood world of how to brand your business.†- Keith Pardy, investor & consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry
“This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.†- Blanca Juti, EVP Brand Office, Rovio Entertainment (creators of Angry Birds)
