Spoken For - The Art and Glory of Bespoke: A Comprehensive Look at the World of Tailoring and Rediscovering Your Personal Style

First impressions are long in being dismissed. People judge you regardless of any misperception by the way you are dressed. Ravi the Tailor. Undertaking the task of opening the eyes of the public to the art of tailoring was a labor of love. As with any artistic endeavor, there must be a sense of the holy, inspired by the imagination, and witnessed through the mind s eye. Craftsmen have been around since the beginning of man s existence, which by necessity created useful objects and by evolution, made those useful objects beautiful. With the advent of clothing, the necessity naturally came first and as man became more evolved both spiritually and intellectually, his craft was honed to match his wit and ability. As time wore on, perfection was met with technology, and remarkable feats of engineering were achieved in fit, no small task considering the myriad of shapes and sizes into which the human body develops. Technology also improved the nature of the cloth used in tailored garments, making them softer, more comfortable to wear and easier to work with. They could be made more durable if necessary or delicate and fine, as one s economics and status allowed. So, it is with great pride and pleasure that you are introduced to the fine art and science behind classic custom tailoring, formally known as bespoke. You ll be taken on this journey by one of the finest and most experienced cutters in the world, Ravi Daswani. You ll go behind the scenes of bespoke, with all of its glorious and various histories and traditions, its proud and noble craftspeople, who, in the wake of modernity, continue to present to their public, works of mastery embedded deep in a philosophy of emotional connectedness to both the craft and the wearer.