Hard Knocks Course: 7 Rules of the Master Canvasser

Finally, an instructional manual for today's door-to-door canvasser, written especially for the home improvement industry. Drawn from years of personal field experience, this easy-to-digest material cuts to the heart of what canvassing is all about--building relationships with a personal and ethical touch and connecting them to your sales staff. No gimmicks, no tricks, no complex rebuttals. This book teaches the mastery of canvassing within 7 days, but the principles used are applicable to success in any field of the people business. It includes a chapter on how to create a dynamic script (with samples), tons of information on personality dynamics and the importance of rapport and trust building, the perfect companion for marketing professionals in the home remodeling industry.