SophiasNaturals.com owner, Erin Lloyd-Evans has been in the online crafting business for the past four years. She decided to write this book as a way to help other newbie artisans. It's a short guide explaining how to get started selling online from figuring out a way to find your niche, to finding supplies on a budget, choosing a business name, finding insurance, registering your domain name, website setup, various methods of marketing and advertising, and much, much, more.