Marketing: Principles

USEFUL FOR B.COM, B.B.A, M.B.A, M.COM STUDENTS ALL INDIAN UNIVERSITIES. AUTHOR IS COMPLETED B.B.M IN GOBI ARTS AND SCIENCE COLLEGE, GOBICHETTIPALAYAM, ERODE DISTRICT, TAMIL NADU, INDIA. M.B.A IN SREE AMMAN ARTS AND SCIENCE COLLEGE, ERODE. M.PHIL IN ALAGAPPA UNIVERSITY IN KARAIKUDI, TAMILNADU INDIA