The Digital Tsunami: The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down
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Description
"Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer
"A must-read for everybody in the industry" - Joelle Frijters, CEO and Co-Founder of Improve Digital - Realtime Advertising Technology
Synopsis
“When new technologies are bringing successful companies to fail.†That’s how Harvard Professor Clayton Christensen describes his theory of disruptive innovations. Looking at the current situation in the media markets, it seems as if newspaper and magazine publishers and private TV stations are in the middle of such a disruptive transition process. With the help of Christensen’s theory, this book tries to give an overview of the chaotic changes in the media markets.
"A must-read for everybody in the industry" - Joelle Frijters, CEO and Co-Founder of Improve Digital - Realtime Advertising Technology
Synopsis
“When new technologies are bringing successful companies to fail.†That’s how Harvard Professor Clayton Christensen describes his theory of disruptive innovations. Looking at the current situation in the media markets, it seems as if newspaper and magazine publishers and private TV stations are in the middle of such a disruptive transition process. With the help of Christensen’s theory, this book tries to give an overview of the chaotic changes in the media markets.
