Ad Serving For Online Publishers: A quick start to managing online advertising

This book tells you how to publish online advertisements easily and quickly. Step-by-step instructions and illustrations reveal how to set up your own free ad server, change out ads fast, on one or many websites, and increase website income. "Ad Serving For Online Publishers" is specifically for website owners, website administrators, and ad agency brokers who need to control Internet marketing campaigns, multiple banner ads, product ads, and affiliate promotions, with more choice over where, when, and to whom advertising is displayed. In this book you will discover how to: - improve monetization of a website with advertising - correctly format advertiser text links, display ads, and affiliate ads - set up campaigns and control conditions of delivery - place your ads where viewers notice them - automatically have ads display in preferred locations without coding - accommodate desktop, tablet, and smartphone users - track ad performance and generate revealing reports - optimize your ad campaigns to increase revenue