Brand-Aid: A Guide To Developing a Brand and Image for Success

Your brand and image are two major components necessary for success, but often neglected. BRAND-AID: A GUIDE FOR DEVELOPING A BRAND AND IMAGE FOR SUCCESS aids its readers in the beginning stages of creating a brand and image that caters to their demographic, speaks to their craft/profession/career and presents a strong message to the public. This book focuses on developing a brand and image that embodies Dolcè Belletto’s 3 C’s: cohesiveness, clarity and consistency. Each chapter is filled with information, tasks and activities so that the reader is able to gain a better understanding of the material they just read.