Global Knowledge Synthesizing: The Global Co-Creation Strategy of Nissan's Car Development and Engineering
Book Details
Author(s)Ikujiro Nonaka, Koichiro Tokuoka
ISBN / ASIN1497549493
ISBN-139781497549494
AvailabilityUsually ships in 24 hours
Sales Rank2,656,514
MarketplaceUnited States 🇺🇸
Description
How did Nissan global development succeed? In interviews with more than 100 current and former Nissan managers and staff members, the authors explore and analyze the essence of the Japanese approach to global research and development, producing an in-depth study of the twenty-year history of global "Co-creation of Knowledge" at Nissan.
