Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

Brand new 2014 second edition of bestselling book by negotiation expert Ed Brodow, creator of the acclaimed Negotiation Boot Camp® Seminars. Brodow arms us with the same proven strategies and tactics he teaches to the professional negotiators at Microsoft, Goldman Sachs, The Hartford, Learjet, Novartis, McKinsey, the IRS and the Pentagon. Using a wealth of examples from real-life encounters, Brodow reveals how to develop the skills and the confidence you need to achieve your goals at work and in your personal life. After completing Brodow's basic training program, you will have learned how to:

• Conquer your fear of confrontation and overcome the negative behaviors that hold you back.
• Identify and develop your personal negotiation style.
• Assess the other side's strengths and weaknesses.
• Get the other side to make concessions without giving up any of your goals.
• Master the art of listening to understand the other side's position and strengthen your own.
• Avoid getting sidetracked by personal or emotional issues.
• Create an atmosphere of trust in which the other party is a collaborator rather than a competitor.
• Break through impasses and close the deal.

"Negotiation Boot Camp is witty, incisive, instructive, pithy, and chock-full of real-world examples; it shows us how to succeed--not just in negotiations but also in life itself. This is a must-read."
HARVEY PITT--SEC Chairman

"If you're looking for real-world, practical strategies and answers, look no further than this book. Ed Brodow delivers the meat that people need to win in sales and in life. Buying this book is non-negotiable!"
JEFFREY GITOMER--Author of The Little Red Book of Selling

"The most straightforward, real world and useful advice on negotiation out there!"
ANTOINETTE RODRIGUEZ--CEO of MarFi Advisors LLC