Foundation: A Hands-on Introduction to Business Fundamentals

Developed specifically for courses using Capsim's Foundation® business simulation, this textbook provides the groundwork for your students to build a complete understanding of business principles, including: - basic business management - marketing - research & development - production - finance - understanding market forces Actual case studies from some of today’s top companies illustrate key concepts and current business issues. The textbook guides students through applying that knowledge in a risk-free environment using the Foundation interactive simulation. Coupled together, the two provide an engaging, effective, and memorable learning experience.