Corporate Storytelling: Tell Them Your Story

Corporate storytelling is about winning... It's about getting to the core of an organization's value proposition, and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favourably and it's about developing focused, cost-effective programs that enable companies to reinforce the story (and differentiate themselves) through every communication they produce and action they take. This book explore storytelling for business managers and consultants presenting in the boardroom; what are stories, why are they so powerful, and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations.