#TwitterBook: How to Reallly Use Twitter

In summer 2013, the New Yorker wrote an article about a small town in Appalachia. The article mentioned how high school kids, moms, teachers, bloggers, cops, and lawyers used Twitter. I realized people in Appalachia used social media better than we did here in Silicon Valley.

I began talking with friends in Silicon Valley: founders, investors, engineers, directors, marketers, and so on. I kept hearing the same thing: I don t get Twitter.

- The head of a social media company with several million dollars in venture capital funding confided he didn t get Twitter. - A marketing expert had sent several thousands tweets to 40,000 followers over four years said to me, I use it because everyone else uses it, but I don t get it. - Many clients said to me, But it s just random stuff. Why should I read what somebody s dog had for lunch? I don t get it.

So I wrote this book. You'll find out what Twitter really is, how to use it, and who actually uses it. You'll learn in simple English:

• Set Up Twitter: Set up your account, make changes, some hidden stuff
• Followers: Who to follow, get followers, get rid of fake followers
• How to Tweet: How to use #hashtags, @mentions, add photos, add video
• Who Uses Twitter?: Stuff the other books won t tell you :-)
• Search and Twitter: Twitter search, research, and #SEO
• Twitter Ads: How to use it
• Twitter after Dark: Sex, Drugs, and Loud Music
• Twitter in a Disaster: When the lights go out, can you tweet?