The JV Team: A Ripping Good Tale of Ben & Jerry's Russian Joint Venture

The JV Team is the first hand account of a much loved American ice cream company and a small but dedicated bunch of northern Russians working together to establish an amazing joint venture business, right smack in the middle of the collapse of the Soviet Union. It's a tale of friendship, trust and commitment between people who had been raised to think of each other as "the enemy". It's a tale of "ice cream diplomacy", and it's a tale of really crazy adventure. Maybe more than anything, this is a story that shows the power of private business to serve a function in society that reaches far beyond bean count reckoning.