Media Planning & Buying in the 21st Century Workbook, 3rd Edition (Thumbnail Media Planner)
Book Details
Author(s)Mr. Ronald D. Geskey Sr.
ISBN / ASIN1505326893
ISBN-139781505326895
AvailabilityUsually ships in 24 hours
Sales Rank692,813
MarketplaceUnited States 🇺🇸
Description
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.



