Encyclopedia of Popular Culture: Volume I: A - L

Volume I: A-L - of a two-volume encyclopedia - includes several hundred entries covering post-World War II American popular culture fads, wildly popular products. social movements, and famous people. Topics span the wide range of everyday life, from sports and recreation to the arts and recreation, to consumer habits and marketing breakthroughs, to the essential core of the American psyche. Each entry defines the concept, provides historical background, and explains why it became a mass phenomenon, and then fell from favor.