The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms from a Cranky Curmudgeon
Description
Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies for having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including:
- The awful truth about goal setting. Page 39.
- Why you should never, ever work on spec. Page 47.
- Today's 7 hottest trends in B2B marketing. Page 102.
- A proven technique for producing profitable ideas. Page 248.
- 5 little-known tips for keeping your copywriting clients happy. Page 230.
- 5 ways to get your book published. Page 207.
- 9 rules for writing money-making video sales letters. Page 227.
- Freelancing: the good, the bad, and the ugly. Page 191.
- 10 tips for reducing stress. Page 126.
- Are customer surveys a waste of time? Page 158.
- And more ...
More Books by Robert Bly
