The Definitive Guide to Building an SDR Team

Sales organizations used to be structured in a way that a salesperson handles the entire sales cycle. That was sales yesterday. Today, the sales world is changing. In this book, we’ll explore how you can increase the productivity of your sales team by segmenting the role of a salesperson between prospecting and closing; we’ll be talking about building a Sales Development organization. If you want to keep up and drive serious sales for your business, you need to build a Sales Development team.