Introductory Marketing Management

The book will cover the introduction to the Topic and can be used as a very useful study material for those who want to learn the topic in brief via a short and complete book. We hope you find this book useful is shaping your future career, Introductory Marketing Management is one of the books covering various topics of science, technology and management published by London College of Information Technology. Please feel free to send us your enquiries related to our publications to books@lcit.org.uk