Foundation: A Hands-on Introduction to Business Fundamentals e1r1

Black & white version. Developed specifically for courses using Capsim's Foundation business simulation, this textbook provides the groundwork for your students to build a complete understanding of business principles, including: - basic business management - marketing - research & development - production - finance - understanding market forces Actual case studies from some of today s top companies illustrate key concepts and current business issues. The textbook guides students through applying that knowledge in a risk-free environment using the Foundation interactive simulation. Coupled together, the two provide an engaging, effective, and memorable learning experience.