Essentials of Predictive Analytics: For Recruiters and Non-analytical Business Professionals

In my many years in predictive analytics, it was nearly impossible for me to find literature that explained the essential terms and concepts of predictive analytics for non-analytical professionals & college students. I noticed that there were a lot of sharp counterparts of mine in the marketing, IT, recruiting and finance areas that wanted to benefit from understanding the basics of predictive analytics. I wanted recruiters and non-analytic business professionals to be fluent in basic analytic concepts and for you not to be intimidated by common analytical terminology. I wanted individuals to hire the right analytics consultant, feel competent in cross-functional meetings with the use of basic analytics terms and for recruiters to correctly match candidates with the right analytics skill sets and experience. I decided to develop a practical and current predictive analytics guide to allow non-analyticals a chance to communicate effectively with their analytical partners in business. Think of predictive modeling as a language. If one cannot communicate the language, there is no leverage, no confidence and no shared learnings of business desires and needs. Included is a snapshot of predictive analytics from the industry level, campaign and programs, data approaches, modeling types, modeling techniques, tools and business case applications for you –the essentials, in layman terms for a real world business understanding. After reading the book, non-analytic business professionals and recruiters will have a basic understanding of campaign types, modeling types, programming languages, database marketing approaches, predictive database tools, business case applications, frequently used terms and concepts and analytic hiring awareness. Have the confidence to effectively hire or collaborate with the predictive analyticals in business today.