The Marketing and Communications KPI Dictionary: 170+ Key Performance Indicator Definitions

By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Marketing and Communications, The KPI Institute provides professionals a useful resource for novices and experts alike. It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system. The KPI taxonomy presented in the dictionary covers all major functions of the Marketing and Communications Department, such as: - Advertising - Marketing - Public Relations