President's Messages & Flyer Side Chats

A vital part of marketing is communications with your customer, and in the case of a large retailer like Radio Shack with thousands of outlets, communicating with your store managers. Lew Kornfeld was truly an ace at that task. In this book are all of his communication with his employees in his President's Letters, and with his customizers and store managers through a monthly newsletter he titled "Intercom." There is much to be learned here, so dig in and Lew show you how to build your business