Whether you are the CEO of a major firm, an owner or manager of a small business, a sole proprietor, or someone dealing with personal family decisions, the FOCCUSSED approach described in this book will make you a better decision maker. Small business owners make decisions on contracts, vendors, and general operations. Financial services professionals such as realtors, insurance agents, and financial planners, help clients make decisions. Franchisees make personnel, equipment, and financial decisions. Parents make decisions about schools, family finances, home and car purchases, etc. Investors make decisions about buying, selling, and managing cash flow and tax implications. Let's face it, decision making is at the heart of virtually everything we do. In all cases, we have to deal with values, alternatives, and uncertainty. Are you ready to become a more FOCCUSED decision maker?
