The New Innovators: How Canadians are shaping the knowledge-based economy
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Book Details
Author(s)
Roger Voyer, Patti Ryan
Publisher
Lorimer
ISBN / ASIN
1550284630
ISBN-13
9781550284638
Marketplace
France 🇫🇷
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Description
What is technological innovation? Most people believe it's a flash of genius, but innovation--the ability to transform an idea into a marketable product, process or service--has underlying principles.
With the globalization of the world economy and rapid technological change, many people believe that innovation is a key generator of economic growth. This book explores in detail how the innovation process works--how ideas are successfully translated into marketable products. The 14 companies profiled illustrate the different stages of the innovation process; each firm's risks and choices, management strategies and outlook for the future are discussed.
The New Innovators is a penetrating study of Canadian businesses rising to the challenge of the global business environment.
With the globalization of the world economy and rapid technological change, many people believe that innovation is a key generator of economic growth. This book explores in detail how the innovation process works--how ideas are successfully translated into marketable products. The 14 companies profiled illustrate the different stages of the innovation process; each firm's risks and choices, management strategies and outlook for the future are discussed.
The New Innovators is a penetrating study of Canadian businesses rising to the challenge of the global business environment.
