Marketing in the New Media (101 for Small Business)

Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere.Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way.Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.By giving case studies of companies that combined television, radio, and print marketing with new media marketing, Berkley shows the reader the ins and outs. The book outlines the elements of successful website design and explains how to analyze web traffic reports and online customer behaviors on a deeper level. It will enable readers to make informed decisions about how their campaigns are performing.