Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Jossey-Bass Management)

Boost the image of your HRD department and carve a solid niche in the organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute to the bottom line This handy guide explains how to use a range of marketing tools including client research, cost/benefit analyses, and promotional techniques to implement a strategic HRD marketing plan.