Winning Library Referenda Campaigns: A How-To-Do-It Manual (How-to-Do-It Manuals for Libraries)

Written by an expert consultant, here is an indispensable resource for any library trying to win community support. The manual opens with a nationwide analysis of capital referenda results during the last eight years. Other chapters cover establishing realistic goals by evaluating past referenda; the role of politics; campaign organization and calendar; market research and polling; targeting and timing campaign strategy; fiscal concerns and budgeting; legal issues; campaign volunteers; and handling the media. Numerous illustrations of bumper stickers, brochures, posters, and handouts actually used in campaigns are included.