Multi-Channel Marketing

Name: Multi-Channel Marketing
Author: Kevin B. Tynan
ISBN: 9781557385031

AuthorKevin B. Tynan

PublisherIrwin Professional Publishing

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Book Details

Author(s)Kevin B. Tynan

PublisherIrwin Professional Publishing

ISBN / ASIN1557385033

ISBN-139781557385031

MarketplaceFrance 🇫🇷

Description

Provides step-by-step, practical guidelines and proven examples of how integrated marketing moves products and services while simultaneously controlling costs.