The Multinational Corporation: Environments and Operations

The rapid and sustained growth of international business in recent years has contributed to the importance of this subject as a course of study. In recognition of this fact The American Assembly of the Collegiate Schools of Business, the accreditation body for schools and colleges of business, has called for internationalization of business curricula. Therefore many schools require a comprehensive textbook that will introduce students to all facets of international business. This book was designed in recognition of this need. It is primarily for the first course in international business, directed to undergraduate and graduate students who have completed entry-level courses in the functional areas. The book should also prove useful as a secondary source in courses on international economics, international finance, international marketing and international management.