International Retailing
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Book Details
Author(s)
Brenda Sternquist
Publisher
Fairchild Books & Visuals
ISBN / ASIN
1563671034
ISBN-13
9781563671036
Marketplace
India 🇮🇳
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Description
International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.
