Entrepreneurial Excellence: Profit from the Best Ideas of the Experts

In Entrepreneurial Excellence, some of the top entrepreneurial strategists from around the world--representing a collective output of more than 100 books and practical experience founding or consulting with more than 300 companies--share their advice and wisdom. You'll learn about:

* The spirit of enterprise from Larry Farrell, whose company has trained nearly 1,000,000 entrepreneurs.
* The entrepreneurial mindset from Rita Gunther McGrath, a professor at Columbia University's Lang Centre for Entrepreneurship.
* The art of entrepreneurship from Henry Mintzberg, a professor at McGill University and one of the world's leading management "gurus."

The experts interviewed provide advice to the leading companies in the world. Now you can get the same advice--the insiders' secrets--at a fraction of the cost and in an easy-to-understand format.

Why did Edison succeed when so many others didn't? Why did putting 50 matches in a matchbox give its Swedish originators a 50-year world monopoly? Why did Frank Batten's "The Weather Channel" survive early storms and then prosper?

You'll learn these answers--and many more.