E-Commerce: Implementing Global Marketing Strategies
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Book Details
Author(s)
Bohdan O. Szuprowicz
Publisher
Computer Technology Research
ISBN / ASIN
1566070651
ISBN-13
9781566070652
Marketplace
France 🇫🇷
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Description
Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.
