Beyond the Gift Shop: Boost Revenue, Your Brand, and Patient Satisfaction with Strategic Hospital Retail (Ache Management Series)
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Book Details
Author(s)
Mindy Thompson-Banko
Publisher
Health Administration Press
ISBN / ASIN
1567933041
ISBN-13
9781567933048
Marketplace
France 🇫🇷
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Description
Beyond the Gift Shop will inspire you to reconsider how healthcare and retail traditionally have worked together. Author Mindy Thompson-Banko has advised healthcare leaders on over 100 major retail initiatives. Use her expert advice to transform your existing retail efforts or launch a new concept. She uses real-world success stories to debunk common healthcare retail myths and to explain how retail generates new revenue while providing convenience and care for patients.
